Under the tide of globalization, Chinese enterprises are accelerating their pace of "going global", but language communication barriers often become the hidden threshold for expanding overseas markets. Misunderstandings in word choice during exhibition exchanges, deviations in business negotiation terms, and cultural misunderstandings in cross-cultural communication... These details can undermine the efforts made in market research and resource connection in the early stage.
Based on years of practical experience in serving Chinese enterprises going global, Xunchuan Technology has integrated international educational resources and business service experience to launch a business oral English practical training program, aiming to help the core teams of overseas enterprises break through language bottlenecks and connect with global business opportunities with a more professional and confident attitude.
1. Course Features: From "Being Able to Communicate" to "Being Able to Communicate Effectively"
Abandoning the general English teaching model, the course content is strictly customized based on the enterprise's field. For different industries such as mechanical manufacturing, new energy, and cross-border e-commerce, high-frequency professional terms and business scenario dialogues are sorted out to ensure that students master "precise industry expression" - for example, mechanical manufacturing enterprises will focus on learning the English expressions of equipment parameters and supply chain management, while foreign trade enterprises will focus on communication skills in order negotiation and logistics terms. Taught by a team of returned business elites and foreign industry experts, the former, with overseas study background and local business experience, dissects the differences between "Chinese-style expression" and "international business logic"; the latter, based on their experience in multinational companies, recreates real overseas business scenarios (such as the negotiation styles of European and American customers and communication etiquette in the Middle East market). The dual teachers work together to enhance students' language skills and cross-cultural business literacy. The course rejects "textbook-style oral English" and improves students' application ability through immersive simulation scenarios. It simulates the full process of "customer approach - product introduction - intention follow-up" in overseas exhibitions, training the communication logic of "attracting customers' attention in 30 seconds"; sets up real issues such as "price bargaining" and "disputes over contract terms", and students practice in groups and receive immediate feedback; analyzes business etiquette in different regions (such as the "business card exchange etiquette" in Japan and the "data-oriented communication" in Germany) to avoid losing cooperation opportunities due to cultural differences.
2. Training Value: More Than Oral English, It's Global Competitiveness
The core value of Xunchuan Business Oral English Training lies in helping enterprises reduce international communication costs, improve cooperation efficiency, and avoid hidden losses such as "technical parameter translation errors" and "vague business term expressions" caused by language deviations; enhancing the professional trust of overseas customers in Chinese enterprises, upgrading from "being able to communicate" to "being recognized"; and building a "language + business" compound talent reserve for enterprises to support their long-term global layout.
In the future, Xunchuan Technology will continue to optimize the course system, combining the latest overseas market dynamics and enterprise needs, to provide more precise language ability support for Chinese enterprises going global, making "unobstructed communication" a core competitiveness in expanding the global market.
